DigitalOcean Products

DigitalOcean Terminology

  • Use “control panel” or “DigitalOcean Control Panel” to refer to cloud.digitalocean.com.

  • Capitalize the following terms:

    • Anything preceded by “DigitalOcean”, like DigitalOcean Control Panel, DigitalOcean Load Balancer, and DigitalOcean Droplet Console, except for “DigitalOcean support plan(s)”
    • 1-Click Application
    • App Platform
    • Cloudways
    • Cloudways Academy
    • Droplet
    • Spaces
  • Use “Spaces bucket” the first time it is mentioned on a page, and just “bucket” on subsequent mentions.

  • Following our acronym guidelines, spell out “DigitalOcean Kubernetes” and “DigitalOcean Container Registry” the first time they are mentioned on a page, and just “DOKS” or “DOCR” on subsequent mentions.

DigitalOcean or DO?

Internally, we refer to our company as “DO” all the time. DO is a casual reference, like a nickname rather than a full name, so it isn’t always appropriate to refer to DigitalOcean as DO in external-facing content.

Generally, avoid using DO in titles. The audience we’re trying to reach (depending on the channel) often won’t, at a glance, associate “DO” with DigitalOcean.

Never OK to use DO OK to use DO rarely OK to use DO frequently
Press releases Blogs Internal communications
User support communications WWW non-home pages Social media messages and platform copy
WWW home page Newsletters Initiatives or teams branded as “DO”, like “DO Impact”
Page titles and descriptions Email nurtures or campagins YouTube
Main headings Subject lines if “DigitalOcean” appears in From Twitter